Zipcar refining the business model harvard case study. Toyota and ford are exploring ways to work with zipcar. Get the zipcar refining the business model pdf form. Working in the essay writing business we understand how challenging it may be for students to write high quality essays. Analyze the business model of zipcar using porters five. In this model, five forces have been identified which play an. Gan jian long ng heng chung, jaryl yong zhi yuan, bernard foo ce yao disclaimer. Refining the business model case study analysis, subjects covered business models business plans entrepreneurship financing growth strategy logos operating costs wireless technologies women in business by. As opposed to car rental agencies, cars have dedicated parking spaces and can usually be found a short walk from. Refining the business model 93 words 6 pages zipcar case case analysis template reading. Refining the business model case study solution, by myra m. Refining the business model case solution, zipcar, a startup is organized around the idea of sharing motor vehicle use on a membership organization.
This case study has the object of allowing students to understand the economics and business model for the venture and how these factors affect the actual operation of the business. Zipcar is a startup organized around the idea of sharing car usage via a membership organization. Last week i have talked about the subscription business model with many examples. Refining the business model case study solution, zipcar. In 9 stappen door het business model canvas sprout. Kontakt get the zipcar refining the business model pdf form slideshare uses cookies to refining functionality and performance, and to provide you with relevant advertising. Klik op onderstaande afbeelding om het voorbeeld in het groot te bekijken let op. As it follows, zipcar mission statement flows out of its business model and aims to enable simple and responsible urban living. Zipcar for business members always pay our cheapest prices at up to 29% off standard driving rates.
Robin chase, ceo and cofounder of zipcar immediate issueproblem being faced. Take your hr comms to the next level with prezi video. We focus on sponsorbased business model innovation and provide a comprehensive analysis of strategic interactions between an innovative entrant and an incumbent. Zipcar refining the business model case study analysis. To analyze the structure of a company and its corporate strategy, porters five forces model is used. Business model generation tu delft open research platform. Within a few days chase and danielson had their first official zipcar business meeting.
Zipcar focused their launch in boston, the 8th largest city in the us. Refining the business model the idea for zipcar began in 1999 when antje danielson approached robin chase with her new idea for a start up car sharing. Learning objectives after studying this topic, you should understand. Contrast zipcar with relayrides and getaround, both genuine peertopeer car rental marketplaces which tap into the existing and massive installed base of cars that people. If you continue browsing site, you agree to study use of cookies on this website. Take a flex by the minute, or book a roundtrip car or van by the hour or the day.
Zipcar business model canvas for zipcar joseph grozier. Zipcar is a capitalintensive business with low profit margins. It further explain how the business was developed, how improvement were made and what challenges were faced during the development of the business model. Danielson had observed the concept of car sharing on a vacation in germany, which she noted was a trend throughout europe. Concept car sharing business initiated in switzerland in 1987. Porters five forces strategic analysis of the zipcar case study. Synopsis zipcar is a startup business model organized around the idea of sharing car usage by membership organization. Zipcar case study solution and analysis of harvard case. Zipcar, joseph grozier key partners key activities value propositions car suppliers local. Car sharing for business corporate car rental zipcar. The zipcar fleet management solution delivered by cingular wireless has. Since zipcar offers transportation service its business model strategy in the first place is the carsharing concept. Under the hood, the business model is fundamentally not very different from that of a traditional rental car company.
Youre holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrows. Refining the business model 4 norway, the united kingdom, france, and italy. Zipcar faces many strategic decision ahead as they begin to expand their business. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of. Business model most of the time integrates or is integrated within business strategy. The basis for its business model is a carsharing model where zipcar members pay for car use by the hour and by the mile. Zipcar carsharing case study station based carshare. Analyze the business model of zipcar using porters five forces model threat of new entrants. At the time, chase, a stayathome mom who had a masters degree in business. Zipcar doesnt just ask employees to innovate it shows. Although the car rental system have existed long time, the hourly system was first introduced by zipcar. The case explains the development of zipcar business model. This case describes several iterations of the zipcar business model and financial plan. Hieronder vind je een blanco invulmodel van het business model canvas.
Organized car sharing was the coordinated use of vehicles by various subscribers in succession and independently of one another. Zipcar is a subsidiary of avis budget group which acquired it in 20. Zipcar was founded in 2000 by two cambridge massachusetts residents. Susan shaheen found in 2017 that most annual fees for stationbased carsharing services are between usd 30 and usd 70, with cars costing usd 3 to usd 11 per. Hieronder vind je een voorbeeld van het business model canvas. Based on its strategic advantage and business model, strategic value and expansion into smaller us cities, other segments of the market and other countries were analysed and identified with clear implementation direction and recommendation. A unique selling point complete 247 selfservice access and hundreds of convenient locations allows zipcar to target markets. Alternative car rental service disguised as car sharing where the traditional duties of the rental clerks and check in agents have been passed on to the end user to report unclean cars, low gas or damage all of which generate revenue in the form o. Customers comprise the heart of any business model. Today we are going to look on tips how to make it work. Moreover, through business model canvas theory, paper report given some suggests about how to design companies business model. It will include what are business model, and the importance of business model. There is a medium threat of new entrants on the market.
Gas, secondary insurance, maintenance, and 180 miles per day are all included in membership. What is the potential of the business model in terms of opportunities, size of market, demand and competition. Then, this report provided a system of special examples. Zipcar did several things to jumpstart its new mobile model, but one of the first actions orchestrated a surprising employee experience that would immediately become a. Fuel, insurance, maintenance, and 60 miles per day are all included in membership. Differentiated zipcar from car ownership and car rental. This case describes several iterations of the zipcar.
Refining the business model case solution, zipcar is a startup organized around the idea of sharing car usage by a membership organization. The case describe several iteration of zipcar business model and financial plan. Business model canvas template uitleg in 9 stappen met. In the first section, this paper report will give a definition of business model. Business model innovation and competitive imitation.
These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations. View notes zipcar from busx 170 at indiana university, bloomington. Today, zipcar which is still headquartered in boston has offices in more than 26 american cities and. Wheels when you want them comes from the early days and is contributed to robin chase. Zipcars is a registered trademark, all contents used are only for presentation purposes 2. The innovative system has created compelling consumer and business value. The business model canvas explained bauer college of. From zipcar to the sharing economy arun sundararajan. Pdf report on new business models that support resource efficiency. Zipcar founders antje danielson and robin chase, both 42, met when their children attended the same kindergarten class. If you zipcar refining the business model case study analysis are misled and stalled while writing zipcar refining the business model case study analysis your essay, our professional college essay writers can help you out to complete an excellent quality. Lead how to build a brilliant new venture highly effective entrepreneurs like zipcar founder robin chase tend to follow the same method.
This gave it a nice test area to see whether the business model would be viable. Originally zipcar was founded by antje danielson and robin chase in 2000. Zipcar for business is free for your first year, then. Once the business model is proven, there is a lot of potential to roll out zipcar to other larger cities giving zipcar. Comparison of dec 1999 financial plan with may 2000 updated plan and revenue per day and revenue per customer per month in september 2000. The original carshare business model was a subscription model where members paid a monthly or annual fee to access the vehicles and then an hourly fee when they actually use the vehicles.
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